Models are often tall and skinny as many people view this as the beauty standard. There’s nothing wrong with being tall and thin, but it’s immoral if we expect everyone to strive to look like that in order to sell a product, specifically clothes.
Plus size models are considered sizes 8 to 16, while the most popular model sizes are 0, 2, and 4, according to Cosmopolitan. The issue with this is that the average American women sizes range from 12 to 16 as calculated in a study of body image at the University of Texas at Austin.
So why do we use models that don’t represent the norm? Plus size models shouldn’t even be considered “plus size,” because they depict the average size woman.
The best way for a business or company to appeal to the consumer is by having relatable models. That’s how they should make their products more desirable to the buyer. The consumer can see a model with a similar body type and relate to how they wish to look without feeling bad about their weight.
There can also be serious consequences for both the models and consumers if they try to fit the thin expectation of the media, such as low self-esteem and eating disorders like bulimia and anorexia
Striving to be a body type that fits into a size 0r outfits is almost impossible for most girls and unhealthy in most cases.